Program

• What is transmedia storytelling?
• The difference between multimedia, crossmedia, and transmedia.
• Transmedia breakdown:
○ Sub-stories (and how to define them)
○ Platforms (and their characteristics)
○ Media types (and how to use them)
○ Formats (and how to develop them)
○ Relationships between stories
• Audience participation (challenges and solutions)
• Storytelling with AI
• AI story tools
• Examples from Belgium and abroad
• Pitfalls of transmedia storytelling
• Exercise: presenting the storyworld